For Physical Therapists
Lumina builds and runs the digital presence for physical therapy practices in Metro East Illinois — custom website, condition-specific content, and social media — so the patients who need you can actually find you.
The Real Problem
Physician referrals have traditionally driven PT patient volume — but that's shifting. Patients are increasingly self-referring, especially for sports injuries, post-surgical rehab, and chronic pain. They search "physical therapist for rotator cuff recovery in Edwardsville" and pick from the results. If you're not in those results, you're not in the running.
PT is also a high-education niche. Patients recovering from surgery or managing a chronic condition read everything they can find before choosing a provider. Practices with condition-specific content — ACL recovery, back pain, post-op protocols — build trust and authority before a patient ever calls.
Content is how PT practices capture self-referral patients. We build and publish that content for you.
Self-referrals rising
More patients are choosing PT providers directly instead of following physician referrals. The practices with strong online presence capture this growing patient segment.
Seasonal demand
Back-to-school season = student athlete injuries. Spring = running and outdoor sports. Content published ahead of these windows captures patients right when they need PT.
Condition specificity wins
A patient recovering from ACL surgery searches specifically for that. A post about "ACL recovery physical therapy in O'Fallon" out-performs a generic "physical therapy" page every time in local search.
What Lumina Delivers
Custom PT Website
Built from scratch with pages for each specialization — orthopedic rehab, sports injuries, post-surgical, pediatric, chronic pain. Fast, professional, built to convert searches into scheduled evals.
Condition-Specific Blog Posts
Posts targeting what your patients are actually searching: rotator cuff recovery, ACL rehab protocols, managing herniated disc pain. Published locally and accurately every month.
Social Media Content
Consistent posts for Facebook and Instagram — patient education, exercise tips, practice highlights. Posted on schedule, no effort from you.
Google Business Profile
Optimized so you appear in local searches when patients look for PT in your city — including map pack results that show up above organic search.
Seasonal Content Timing
We schedule content around your seasonal demand peaks — back-to-school athlete season, spring running injuries, summer sports — so you capture searches exactly when they spike.
Zero Management Required
One onboarding call to understand your specializations and patient mix. Then we run the whole digital operation every month.
What It Looks Like in Practice
ProMotion Physical Therapy in Shiloh treated a lot of student athletes — ACL injuries, shoulder impingements, overuse injuries from club sports. But their website had no sports-specific content, and they weren't publishing anything before the August rush when student athletes come off summer breaks with accumulated injuries.
They started on Growth ($499/mo). We published two posts in July — targeted to go live six weeks before the August demand peak: "ACL injury recovery for high school athletes in Metro East Illinois" and "How to know when your student athlete needs physical therapy vs. rest." Both locally targeted, both written for parents researching on their behalf.
Both posts were ranking by late July. When the August evaluation requests came in, ProMotion was the first result for several condition-specific searches. Several families mentioned they found the practice through Google when asked at intake.
Content published ahead of demand captures patients. Content published after the surge doesn't.
Results vary. We don't promise rankings or patient volume — we promise consistent, condition-specific content published on the right schedule.
Choose Your Plan
Growth
$499/mo
Everything in Presence + 2 blogs/mo + 8 social posts. Start capturing self-referrals.
Learn MoreAuthority
$899/mo
Full content machine. 4 blogs/mo + keyword strategy + up to 20 social posts.
Learn MoreMost PT practices in Metro East IL aren't showing up for condition-specific searches. That's your opening — let's build the content that captures it.
Talk to Kerry — No Commitment