For Private Dermatology Practices
Lumina builds and runs the digital presence for private dermatology practices in Metro East Illinois — custom website, condition-specific blog posts, and social content — so you can focus on patients, not publishing.
The Real Problem
Patients searching for a dermatologist in Belleville or Edwardsville aren't just looking for someone nearby — they're researching conditions, reading about treatment options, and looking for a provider they feel informed by before they ever call. The practices that show up in those searches are the ones publishing consistently.
Private dermatology has a unique challenge that most marketing services ignore: you have two distinct patient audiences. Medical patients searching for help with acne, eczema, psoriasis, or skin cancer screening need entirely different content than cosmetic patients researching Botox, filler, or laser treatments. One content track won't serve both.
Lumina runs both tracks simultaneously — so you show up for the patients who need you, regardless of why they're searching.
High search volume
Skin conditions rank among the highest-searched medical topics online. Patients researching acne, eczema, psoriasis, and skin cancer screening are looking for a local expert — not just information.
Two audiences
Medical dermatology patients and cosmetic dermatology patients search differently, read differently, and convert differently. Most practices try one content track and wonder why half their audience isn't responding.
Hospital competition
Large health system dermatology departments have content teams, brand recognition, and domain authority. Private practices that publish nothing cede the entire search landscape to them.
What Lumina Delivers
Custom Dermatology Website
Built for your specific practice mix — medical, cosmetic, or both. Fast, mobile-first, designed to convert curious visitors into booked appointments.
Medical + Cosmetic Blog Content
Two content tracks running simultaneously. Condition-specific posts for medical patients, treatment-focused posts for cosmetic patients — all written by us.
Social Media (Skin Care + Treatments)
Skin care tips, treatment spotlights, before-and-after education, seasonal content. Written, designed, and scheduled by Lumina every month.
Google Business Profile Optimization
Fully optimized GBP so you show up in local map results when patients search for a dermatologist near them in Metro East Illinois.
Condition-Specific SEO
Targeted content for high-volume searches — acne, eczema, psoriasis, skin cancer screening, Botox, filler — so the right patients find you for the right searches.
Zero Management
One onboarding call. After that, we run the entire system. You don't touch a calendar, write a caption, or log into anything.
What It Looks Like in Practice
Clear Skin Dermatology in Belleville had a solid patient base built largely through physician referrals — specifically through the SLU dermatology pipeline. The problem was that self-referred patients, especially those searching for a dermatologist on their own, were landing on the SLU system's dermatology department pages instead. The practice had a basic website and nothing else.
We built a new site and launched two content tracks. On the medical side: "When to see a dermatologist for acne versus trying OTC treatments" and "What to expect at a skin cancer screening in Belleville." On the cosmetic side: treatment explainers for Botox and filler written for patients who were still in research mode, not ready to call but educating themselves before they did.
The medical posts captured patients who were Googling their symptoms before seeing anyone — people who would have otherwise ended up in the hospital system's referral funnel. They found Clear Skin first, read the content, and booked directly. The cosmetic posts brought in patients who didn't know the practice offered those services at all.
Two audiences, two content tracks, one practice — and none of it required the dermatologist to write a single word.
Results vary. We don't promise rankings — we promise consistent, quality content published every month. That's the prerequisite for results like this.
Choose Your Plan
Authority
$899/mo
Full content machine. 4 blogs/mo + keyword strategy + up to 20 social posts.
Learn MoreMost private dermatology practices in Metro East IL have no content presence. Hospital systems do. That gap is closable — and content is how you close it.
Talk to Kerry — No Commitment