For Optometrists
LensCrafters and MyEyeDr have marketing departments. You have patients to see. Lumina publishes the local content that puts independent optometry practices in front of people searching for eye care in Metro East Illinois.
The Real Problem
LensCrafters and MyEyeDr compete on convenience and brand recognition. What they can't compete on is local trust, clinical expertise, and content written for your specific community. But that advantage only shows up online if you're actually publishing it.
Patients research eye conditions, eyewear options, and contact lens brands before they ever book. When they search "dry eye treatment Glen Carbon" or "optometrist who takes VSP in O'Fallon," they find whoever has content answering those questions. Right now, that's probably not you.
Lumina writes and publishes that content every month. You see patients. We handle the rest.
Chain competition rising
LensCrafters and MyEyeDr have opened locations across Metro East IL in the last three years. They have national marketing budgets. Local content and community presence is how independent practices fight back.
Seasonal demand spikes
Back-to-school vision screenings drive a surge in August. New-year deductibles reset in January. Practices with content published before these windows capture patients who are actively searching — and ready to book.
Condition searches are high-intent
Searches for dry eye, macular degeneration, diabetic eye exams, and progressive lenses come from patients who need care soon. Content that answers these searches reaches people at exactly the right moment.
What Lumina Delivers
Custom Optometry Website
Built for your practice — fast, mobile-first, and designed to convert visitors into appointment requests. Goes live in the first week.
Eye Condition Blog Posts
Locally targeted posts on dry eye, glaucoma, macular degeneration, diabetic eye exams, and more — written to rank and educate.
Social Media Content
Regular posts for Facebook and Instagram. We write, design, and schedule them. You never have to open a scheduling tool.
GBP Optimization
Your Google Business Profile kept current with photos, posts, and accurate information so you appear in local map searches.
Seasonal Content Timing
Back-to-school posts published in July. New-year deductible content ready in December. We plan the calendar for you.
No Management Required
One onboarding call and we take it from there. No content calendar to maintain, no drafts to review.
What It Looks Like in Practice
Dr. Patel has run a solo optometry practice in Glen Carbon for eleven years. His patients love him. Then MyEyeDr opened nearby with a modern interior, online booking, and a location page that Google ranked immediately. He had a website from 2019 with no blog, no current photos, and a Google Business Profile he hadn't touched since he claimed it.
He came on the Growth plan. We rebuilt his site in week one, then started publishing content built around what his patients actually search: "what to expect at your first eye exam," back-to-school vision screening content for parents in Glen Carbon, and a post on dry eye symptoms and when to see a doctor versus using drops.
By month four, organic traffic had grown steadily and new patient appointment requests were coming through the site — not just referrals and existing patients. The MyEyeDr location ranked well for brand searches. Dr. Patel ranked for the condition and care questions patients asked first.
He didn't write a word. He just kept seeing patients.
Results vary. We don't promise rankings — we promise consistent, quality content published every month. That's the prerequisite for results like this.
Choose Your Plan
Authority
$899/mo
Full content machine. 4 blogs/mo + keyword strategy + up to 20 social posts.
Learn MoreThe chains have the brand. You have the community, the expertise, and the relationships. Let's put that online where patients can find it.
Talk to Kerry — No Commitment