Frequently Asked Questions

It depends on your package. Presence ($199/mo) includes your website, Google Business Profile setup, and directory listings across 10+ platforms — your practice exists and is findable. Growth ($499/mo) adds 2 blog posts per month and 12 social media posts published to your profiles. Authority ($900/mo) expands to 4 blog posts per month, a formal keyword strategy for your practice type and city, and a quarterly SEO review to adjust what we're targeting. Every package delivers finished, published content — not drafts sitting in a shared folder.

Both, honestly — and we think that's the right answer. We use AI-assisted tools to research, draft, and structure content efficiently. Every piece is then reviewed and revised by a human with knowledge of the Metro East Illinois market, your practice type, and the kind of language that resonates with local patients. We don't publish raw AI output. We publish content that sounds local, reads naturally, and is accurate to your specialty. The tools handle volume; the judgment handles quality.

Yes — we serve chiropractors, physical therapists, optometrists, med spas, medical weight loss and GLP-1 clinics, dentists, veterinarians, acupuncture practices, audiology clinics, orthodontists, and private practice dermatology. The content we write varies significantly between practice types: a chiropractic blog about back pain reads very differently from a med spa post about skin rejuvenation. We adjust tone, terminology, and topic to fit your specialty, so the content actually sounds like it came from your practice.

Your website goes live within the first week of your subscription. The harder question is search rankings, and we'll be straight with you: content SEO takes time. Blog posts typically begin gaining traction in Google's index within 3–6 months, and compounding visibility builds over 6–12 months of consistent publishing. We don't promise specific timelines or ranking positions — anyone who does is guessing. What we can promise is consistent, quality content published every month, which is the prerequisite for any organic growth. The practices that see results are the ones that stuck with it.

It depends on the package. On Presence, we can rebuild your existing site on a faster, cleaner platform or work with what you have if it's in reasonable shape. On Growth and Authority, we evaluate your current site during onboarding — if it's on a platform that makes regular content publishing difficult (like some older Wix setups), we'll recommend rebuilding. If it's functional and modern, we can publish new blog content directly to it. We'll give you a clear recommendation after the discovery call with no obligation.

Minimally. We need one onboarding call — typically 30–45 minutes — to gather your practice details, service offerings, tone preferences, and any topics you want us to focus on or avoid. After that, we handle everything: research, writing, design, scheduling, and publishing. You don't approve posts before they go out, you don't manage a content calendar, you don't send us monthly updates. If something major changes at your practice — new provider, new service, address change — just let us know and we update accordingly.

We serve health practices across Metro East Illinois, specifically: Collinsville, Belleville, O'Fallon, Edwardsville, Fairview Heights, Shiloh, Glen Carbon, Troy, Highland, Hamel, Bethalto, and Maryville. If your practice is in Madison or St. Clair County and your city isn't listed, reach out anyway — we may be able to serve you.

There's an initial 3-month commitment when you start. This is the minimum time needed to build your site, establish your content baseline, and begin seeing any meaningful output from the work. After the initial 3 months, billing is month-to-month with 30 days notice to cancel. We don't lock you in long-term — but we do ask for enough runway to actually do the work right.

A freelancer is one person — a writer, or a designer, or an SEO specialist. When you hire a freelancer, you're managing a person: giving direction, reviewing drafts, handling revisions, making sure they post it. Lumina is a system: keyword strategy, writing, design, publishing, and ongoing SEO rolled into one monthly subscription. You don't manage us. We deliver the output, and it all works together. If your freelance writer goes dark for a month, nothing gets published. With Lumina, the machine keeps running.

Three things: HIPAA awareness, patient psychology, and local market knowledge. Health content has guardrails that general marketing doesn't — we don't publish anything that could be read as a specific medical claim, we never use real patient information, and we write in a way that informs without crossing into clinical advice. Beyond compliance, we understand how patients make healthcare decisions: they research, they compare, they want to trust you before they call. Our content is designed to build that trust, not just generate clicks. And we know Metro East IL — we write for this market, not a generic audience.