Frequently Asked Questions

It depends on what you choose. Presence is a one-time $1,499 website build — we build and host a fast, professional site with a basic contact form and Google Business Profile setup, and you own it. No monthly fees. Growth ($499/mo) adds 2 blog posts and 12 social media posts published to your profiles every month. Authority ($899/mo) expands to 4 blog posts per month, up to 20 social posts, a formal keyword strategy for your practice type and city, and a quarterly SEO review — plus you can text us photos and details for 3 custom posts a month with a 48-hour turnaround. The monthly plans deliver finished, published content — not drafts sitting in a shared folder.

Both, honestly — and we think that's the right answer. We use AI-assisted tools to research, draft, and structure content efficiently. Every piece is then reviewed and revised by a human with knowledge of the Metro East Illinois market, your practice type, and the kind of language that resonates with local patients. We don't publish raw AI output. We publish content that sounds local, reads naturally, and is accurate to your specialty. The tools handle volume; the judgment handles quality.

Yes — we serve chiropractors, physical therapists, optometrists, med spas, medical weight loss and GLP-1 clinics, dentists, veterinarians, acupuncture practices, audiology clinics, orthodontists, and private practice dermatology. The content we write varies significantly between practice types: a chiropractic blog about back pain reads very differently from a med spa post about skin rejuvenation. We adjust tone, terminology, and topic to fit your specialty, so the content actually sounds like it came from your practice.

Your website goes live within the first week of your subscription. The harder question is search rankings, and we'll be straight with you: content SEO takes time. Blog posts typically begin gaining traction in Google's index within 3–6 months, and compounding visibility builds over 6–12 months of consistent publishing. We don't promise specific timelines or ranking positions — anyone who does is guessing. What we can promise is consistent, quality content published every month, which is the prerequisite for any organic growth. The practices that see results are the ones that stuck with it.

It depends on the package. On Presence, we can rebuild your existing site on a faster, cleaner platform or work with what you have if it's in reasonable shape. On Growth and Authority, we evaluate your current site during onboarding — if it's on a platform that makes regular content publishing difficult (like some older Wix setups), we'll recommend rebuilding. If it's functional and modern, we can publish new blog content directly to it. We'll give you a clear recommendation after the discovery call with no obligation.

Minimally. We need one onboarding call — typically 30–45 minutes — to gather your practice details, service offerings, tone preferences, and any topics you want us to focus on or avoid. After that, we handle everything: research, writing, design, scheduling, and publishing. You don't approve posts before they go out, you don't manage a content calendar, you don't send us monthly updates. If something major changes at your practice — new provider, new service, address change — just let us know and we update accordingly.

We serve health practices across Metro East Illinois, specifically: Collinsville, Belleville, O'Fallon, Edwardsville, Fairview Heights, Shiloh, Glen Carbon, Troy, Highland, Hamel, Bethalto, and Maryville. If your practice is in Madison or St. Clair County and your city isn't listed, reach out anyway — we may be able to serve you.

On the monthly plans there's an initial 3-month commitment — the minimum time needed to build your site, establish your content baseline, and begin seeing meaningful output. There's no setup fee: your first payment is due before we build, and your next payment comes one month after your site goes live. After the initial term, billing is month-to-month with 30 days notice to cancel. The one-time Presence build has no commitment at all — pay once, and the site is yours.

A freelancer is one person — a writer, or a designer, or an SEO specialist. When you hire a freelancer, you're managing a person: giving direction, reviewing drafts, handling revisions, making sure they post it. Lumina is a system: keyword strategy, writing, design, publishing, and ongoing SEO rolled into one monthly subscription. You don't manage us. We deliver the output, and it all works together. If your freelance writer goes dark for a month, nothing gets published. With Lumina, the machine keeps running.

Three things: HIPAA awareness, patient psychology, and local market knowledge. Health content has guardrails that general marketing doesn't — we don't publish anything that could be read as a specific medical claim, we never use real patient information, and we write in a way that informs without crossing into clinical advice. Beyond compliance, we understand how patients make healthcare decisions: they research, they compare, they want to trust you before they call. Our content is designed to build that trust, not just generate clicks. And we know Metro East IL — we write for this market, not a generic audience.